Evention Expands Executive Leadership Team with CRO and CMO to Scale Global Go-To-Market Execution
Chicago, IL – Evention today announced the appointment of Andrew Pickens as Chief Revenue Officer (CRO) and Patrick Niersbach as Chief Marketing Officer (CMO).
These appointments reflect Evention’s continued focus on building a world-class go-to-market organization as the company enters its next phase of growth. With strong momentum across hospitality, retail, and entertainment, Evention is investing in leadership that knows how to turn demand into scalable growth.
“Evention is at a point where momentum needs to translate into scale,” said Justin Hartanov, Chief Executive Officer of Evention. “Bringing dedicated leadership across the commercial and marketing functions allows us to sharpen how we go to market and support growing global demand with greater consistency.”
For Evention customers, these leadership additions mean stronger partnership and clearer guidance as their businesses grow. Under Pickens’ leadership, customers can expect tighter alignment and more consistent support from a commercial team focused on long-term success. With Niersbach leading marketing, customers will see clearer communication and thought leadership that helps them adopt new capabilities faster, so they can operate with greater confidence and focus on delivering better guest experiences.
“These roles aren’t about changing direction,” Hartanov added. “They’re about building a durable go-to-market engine that matches the strength of our platform and where we’re headed.”
Evention is backed by Equality Asset Management (EAM), which continues to support the company’s growth through strategic investment in leadership, operational scale, and long-term value creation.
About Evention
Evention helps hospitality, retail and entertainment operators eliminate revenue leakage, ensure compliance and free finance teams from manual work. Evention provides a unified financial truth layer that connects core operational systems, including POS, PMS, payments, labor and accounting, to automatically detect issues, trigger corrective actions using AI-driven automation and give teams complete visibility and control across their financial operations.
