Evention LLC
Elisabeth Azzarello is a marketing and business operations professional with five years of experience in various roles within B2B. Currently serving as a Product Marketer at Evention, Elisabeth focuses on the company's Total Recon solution, drawing upon her understanding of the challenges faced by finance and accounting professionals within hospitality. With an additional certification from DePaul University in Predictive Analytics, experience in social media marketing strategy, and past employment in the hospitality industry, she offers a wholistic understanding of utilizing strategy and market research to better serve professionals within the hospitality industry.
In recent years, as much as a quarter of consumer transactions were completed with cash. Retailers benefit from catering to this consumer payment preference. However, traditional manual cash management costs retailers time and money. Prone to theft, inefficiencies, and error, traditional cash management can burden retailers and their bottom line. By enhancing retailers’ cash management […]
To ban or not to ban? When it comes to cash, this seems to be government’s common question. While Massachusetts banned cashlessness over 40 years ago, just last year, Philadelphia, New Jersey, and San Francisco approved similar legislation. New York City is the most recent municipality to ban cashlessness. The city’s new legislation enacted last week, requires retailers, restaurants, and similar businesses to accept cash. The […]
A new year brings new opportunity to achieve goals. For many, these goals include exercising regularly and eating healthy. This year, kindness also seems to be on trend – and it comes in the form of generous tipping. In fact, it’s so on trend that it’s been deemed the 2020 Tip Challenge. Weeks into the new […]
Each year marks change. Each decade marks even more. As we wave goodbye to the 2010 decade and enter that of 2020, its time to start changing the way we talk about cash. 2010 introduced a new era of digital technology. Amongst these tech innovations were various digital payments options. Apple Pay launched in 2014. In 2012, Venmo caught […]
The online shopping phenomenon continues to challenge brick-and-mortar retailers to re-think their selling strategy. The convenience of ordering online appeals to consumers. But, innovation transforms retailers’ brick and mortar presence from a liability to an asset. In fact, it can help to grow brick and mortar presence. It’s actually the failure to innovate that poses a threat. […]
Retailers’ Black Friday sales metrics are typically a reliable measurement for long-term earnings success. So, retailers, particularly struggling retailers analysts say, should consider this metric. This year, despite a booming economy, major retailers are heading into the holiday season behind. Just days away from Black Friday 2019, the SPDR S&P Retail ETF fell by almost 2%. Khol’s reported that their earnings plummeted 20% last week. […]
